Meet SocialGrow’s John Porcaro
You can stealthily stalk John at: (@johnporcaro), on Facebook at:, and on LinkedIn at:

I’m really excited to join the SocialGrow marketing team. From the first time I heard the concept behind SocialGrow, I knew I wanted to be part of it. I’ve always known the best way to grow any business is to build authentic relationships with their customers. And because the mission of SocialGrow is to make it easier for companies to connect with their customers within their social networks, I knew they had a winning formula.

About 20 years ago, I joined a relatively small company in the Northwest United States with about 3,000 employees worldwide, Microsoft Corp. I spent the majority of my career focusing on connecting with customers, most recently as part of the Xbox Global Marketing organization. I started blogging in 2003 (at, and created my Twitter account back when nobody knew what Twitter was. I created the first official blog at Microsoft that was run by a PR team (, and as Director of Xbox LIVE Member Engagement, I had the pleasure of leading a talented team that built the CRM and Social Networking platform for Xbox, creating more customized email, building the Xbox presence for Facebook, YouTube, and other Social Networks, and on mobile devices. I left Microsoft in late 2009.

For the past few years, I’ve had the privilege of serving on the Board of Directors for the Word of Mouth Marketing Association. WOMMA’s mission is to help brands, agencies, and technology vendors make brands more “talkable” by advancing and advocating the discipline of credible word of mouth marketing. In fact, I’ll be at the 2010 WOMMA Summit in Las Vegas November 17-19. If you’re there, stop by and say hi!

For the past year, I’ve been working with startup firms like SocialGrow to share my experience working within large organizations who are implementing social networking programs. It’s been a challenge to create integrated marketing plans that include traditional marketing (email, PR, advertising, websites) and social networking. Marketing as a discipline is making a complete sea change, and it’s been fun to be at the forefront. In the past year or so, I’ve seen some amazingly innovative products — like SocialGrow — that are making it feasible, and profitable to create marketing programs that connect to customers where conversations are taking place.

When I’m not scheming on ways to change the world of marketing, I’m spending time with my four kids, ages 8 to 14. You can read more about our exploits on my family-ish blog, I’m the Dad, That’s Why.

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